How It Works

Most contractors lose 60-80% of their leads in the gap between “they saw your ad” and “they actually contacted you.” The ones who do contact you hit voicemail, or fill out a form you don’t see for 6 hours, or text a question that goes unanswered because you’re pouring concrete.

TriggerPage fixes the leak. Here’s how:

Before we build anything, we run a focused interview to nail down:

• The exact job you want more of – your “ringer” that’s profitable and in demand
• Service area, pricing range, and scheduling reality – so the page filters for real buyers, not tire kickers
• Proof that closes deals – reviews, photos, warranties, licenses, years in business, whatever makes skeptics believe you
• The questions that stall deals – the FAQs and objections that make people ghost instead of hiring

We build and publish a dedicated page designed for one job: turning clicks into conversations.

It includes:

• Your offer and proof, organized to kill hesitation
• A single, obvious call-to-action (no decision fatigue)
• Lead capture that’s easy for customers and clean for you

No generic website. No “About Us” distraction. Just the job, the proof, and the next step.

Every conversation—calls, texts, web chat, Facebook Messenger—lands in your TriggerPortal (accessible via the Business App).

You see:

• Who contacted you
• What they asked
• What happened next
• Appointment requests and outcomes
• Call recordings + transcripts (when voice is enabled)

This is where the leak gets plugged. Nothing disappears. No more “I swear someone called me last Tuesday.”

When you add Jessica (AI receptionist), she works like a front-desk employee who never sleeps, never takes lunch, and never lets a lead slip:

• Answers common questions instantly
• Captures details (so you’re not chasing basics like “what zip code are you in?”)
• Books appointments or collects preferred times
• Transfers calls when needed

You choose how hands-on you want to be:

Self-Managed: You run it. TriggerPortal shows you the conversations and results. You tweak as needed.

Orchestrated (Orchestration Team): We actively improve performance with:

• SitReps – your recurring performance review showing what’s working and what’s leaking
• Executive Reports – conversion math, offer analysis, and specific recommendations
• Ongoing refinements – to the page, follow-up sequences, and conversion flow

Most contractors start Self-Managed. The ones who want to grow fast go Orchestrated. The difference shows up in the numbers within 30 days.

Once the first TriggerPage is producing, scaling is straightforward:

• Add more TriggerPages for additional services, neighborhoods, or seasonal offers
• Increase traffic where ROI is proven
• Keep everything measurable and centralized in TriggerPortal

The goal: more jobs booked with less chaos. Rinse and repeat.